It also brings more eyeballs to Hulu with ads – a growing business for the streaming which now reaches 25+ million subscribers, including its live TV service, and sees $1.5 billion in ad revenue by the end of 2018. Meanwhile, it’s looking to grow its live TV side – according to a report this month from Bloomberg, Hulu’s Live TV service has now reached 2 million users and adds hundreds of thousands of new users per quarter. The thinking here is that the ad-supported version of Hulu can serve as a loss leader for Hulu’s more expensive plans, including its commercial-free service and the increasingly popular Live TV plan, which includes a cloud DVR and access to local channels. In January, it lowered its pricing to $6 per month, while simultaneously raising the prices for its Live TV add-on. Hulu more recently has been focused on bringing the cost down for its entry-level, ad-supported service for everyone. (Those promo subscribers will be automatically shifted to the new, cheaper plan.) Last year, Spotify expanded the student bundle to include Showtime, and rolled out a low-cost $12.99 per month bundle for all other users. Initially, Spotify and Hulu offered a discounted bundle aimed at students, which brought the cost down to $4.99 per month for both services - the same price as Spotify’s student plan. The two companies have been working together since 2017, when they first realized the potential in making both their services available as a single, affordable subscription.
Meanwhile, existing Spotify Premium subscribers can add Hulu by visiting their Spotify account’s Services Page and activating Hulu’s ad-supported plan as part of their account. New subscribers also will be able to get the first month of Hulu for free, as part of a trial period, before the $9.99 per month bundle pricing kicks in.
subscribers, including those who previously took advantage of last year’s $12.99 per month bundle deal, says Hulu. The deal is open to both new and current U.S. In other words, for the same price you’re currently paying for Spotify Premium, you can now opt in to Hulu. Starting today, Spotify Premium subscribers can basically tack on a Hulu subscription for free on top of their existing $9.99 per month streaming music plan. Hulu and Spotify today announced an expansion of their partnership on discounted streaming bundles, which lowers the price of Hulu’s ad-supported service to, well… nothing.
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